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19th Century Advertising Newspaper publishers recognized that retailers were willing to spend a lot of money to attract attention to their business establishments. As stores increased in size and sales, advertising announcements expanded down the column, spanned adjoining columns and eventually filled entire newspaper pages. Advertisements consisting of a central catchy phrase or slogan, as F.H. clearly demonstrated, became the mode in the 1890s/early 1900s.  From the archives... Quotes from our founder and great-grandfather, F.H.Gillingham from advertisements he created for The Vermont Standard for the year 1891: "Simply this and nothing more." "If a man has his choice he takes...

One’s favorite candy often conjures up a small screen slideshow in the mind. Add the words and music from a favorite song or commercial jingle and away you go. A visit to your favorite Woodstock, Vermont general store, F.H. Gillingham & Sons will transport you to the good old days. Let’s unwrap some pop culture and reminisce together! Remember going to Fenway with your Grandfather and buying some peanuts, and Cracker Jack? How you treasured that miniature toy surprise. You kept your collection hidden in a shoebox far into the left corner of your closet. You knew it was dark...

Woodstock, Vermont's F.H. Gillingham & Sons welcomes you for a magical holiday season - at 16 Elm Street - since 1886.  

The prettiest town in America, and we get to live and work in it! Visit Woodstock, Vermont this autumn, stroll our quintessential New England village,and peruse our general store at 16 Elm Street. F.H. Gillingham & Sons, same family, same address...since 1886. photos courtesy, Joann Vitali Photography Purchase these postcard images at our store!

* In celebration of our family's ties to the Woodstock Railway Company, F.H. Gillingham & Sons introduces a line of t-shirts in honor of our railroad history. Stop by our store for adult and youth shirts, available in railroad gray or black, short or long-sleeved. Pulling into the station shortly: conductor hats and caps! * The Woodstock Railroad, a 13.88-mile track, transported passengers, goods, and freight between White River Junction - a true railroad village, and Woodstock, Vermont – an idyllic shire town. Beginning in 1875, the first of these trips took place, scenic for some, and necessary for others,...